From stills to moving pictures, the demand for high-quality content has never been greater. After all, a picture says more than a thousand words. Moreover, returns are one of the costliest expenses in e-commerce. However, the actual product can be properly matched to the consumer’s expectations by means of optimal colour matching and by showing such things as fabrics and patterns in detail! This reduces the number of returns and results in satisfied consumers.
Impact Studios has a modern Model studio with flexible limbo backgrounds to create the perfect set. Naturally, there are also make-up and dressing rooms for the models. The products can be delivered on racks, and the studio entrance is accessible for trucks with loading flaps.
Impact Studios has several studio sets specifically for photographing stills such as bags, clothing accessories and other products. This makes it possible to respond quickly and efficiently to a changing requirement for the type of photography.
The food studio has a fully equipped kitchen with hob and ovens where dishes can be prepared. In addition, there is a working island where the dishes can be photographed. The Food Studio is located in a separate, enclosed area of Impact Studios.
In addition to model photography, mannequin photography is often used. This combination of possibilities probably delivers the best result: showing products on a model for the fit and looks, and showing them on a mannequin for the fabrics, patterns and details.
In many cases, there will also be retouching in addition to photography. Impact Studios offers three types of image retouching. Each is priced differently, based on pre-agreed specifications.
This is a series of predetermined retouching that is always applied to every image. In this form of retouching, the guidelines are predetermined and there can be no communication about specific adjustments during the process.
If standard retouching is not sufficient or if it has already become clear during photography that different requirements have to be set for the retouching, this can be rectified by extra retouching. The briefing for extra retouching at individual image level can only be done via Phomas. If it is a briefing at shoot level, this can also be shared via a separate guide.
Special retouching is radical retouching such as creative retouching and/or retouching where elements from different products have to be merged, for example, but also re-colouring based on samples supplied.
The Phomas photography management system developed by Linx-IT Solutions is unique in its kind. Phomas guides the user through the entire photography process, from importing a purchasing list to automatically generating assignments for a photographer. Phomas’ features also include compiling shot lists for the photographer, integration with Capture One image editing software for tethered shooting, and importing selected images for the retouching process.
After the retouching workflow has been started, online approval and/or comments can be entered at image level or style level. The approved images can then be automatically converted to the desired image specifications and delivered automatically.
Interfaces are possible with numerous DAM /Pim or ERP systems.
Marcomware is the cloud-based Digital Asset Management (DAM) system developed by Linx-IT Solutions. This image bank is ideal as a central storage location and distribution centre. By assigning roles, you are always in control and can give everyone inside (and possibly outside) your organization 24/7 access to your brand’s digital assets.
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